What do THEY know anyway?

I found this to be pretty interesting. It appears that music fans just don't really care what the critics have to say anymore.

http://www.digitalmusicnews.com/stories_old/070808critics

What does this mean for us? Well, it means that nothing has really changed. I believe that most Indies have always held the belief that our music speaks for itself, we don't really need the approval of music critics or reviewers to help move people to listen to us. Leave the pandering to the Major Label acts, we have a better tactic.

As "small time" acts, we have the opportunity to connect with the people who love our music in a way that Major Label artists can't. One on one. As is mentioned in the article above, a grassroots approach can be just what the doctor ordered. Though, with the ability to market via social networking sites, such as Myspace and Facebook, it has become not only easier to build fanbases, but also harder to stand out from the crowd. We need to innovate new and better ways to be noticed, and heard. What will you do to stand apart?