What's up my Heroes?!?!?
Hey, I was doing some new publishing research yesterday and got to wondering, how many Indies take a little bit of time each week to stay on top of the industry topics that can affect all of our careers? It's an easy thing to let slip, for me anyway.
Do you get bored with reading about download trends, or the newest and greatest marketing plans? Does it make you roll your eyes when Trent Reznor starts spouting about his brilliant new way to talk to his fan base, or who's selling advertising space in their cd liner notes, like this?
What do you do, on a weekly basis, to ensure that you're taking advantage of every possible opportunity to get your music in front of the right people? Are you keeping track of how well your current marketing plan is working? Are you distinguishing between natural sales lulls and fading effectiveness?
It's a constantly changing landscape for musicians these days, and staying on top of trends is just as imperative as creating new ones and it certainly is no time to let the guard down, even for a second. It could be the difference between spending your day in the studio or at the fry station.
So, that's what I've been thinking about.
Oh, and if you're interested in being a little more interactive, even if it's just to tell my how full of shit I am, add me on Facebook. Hope to see you there!
Showing posts with label music industry. Show all posts
Showing posts with label music industry. Show all posts
Wednesday, August 5, 2009
Wednesday, March 18, 2009
Beware The Undertow!!
It's funny how you can set out with a really great agenda, I don't know, something like just do a weekly update about the state of the music industry and what it means to Indie musicians, maybe. Then you get out in the deep water of it and the undertow just sucks you under and you resurface ten miles down river. I hate swimming.
This week EMI did something. They're still fighting Pirates in some bay in Sweden. Bob Lefsetz is still trying to save face from his thrashing at the hands of Gene Simmons. Metallica, the gods of Thrash Metal and fan abuse, are being inducted into the Rock and Roll Hall of Fame. Iggy Pop is getting older while, for some odd reason, Paul McCartney is getting younger. Chris Brown and Rhianna have gotten back together and are singing about it. Diddy continues to be on the right side of awesome. And last, but certainly not least Britney's p&%*y is hanging out. However that happens.
Yep, stuff keeps happening in the music world, but this week only one thing really stood out to me as REALLY cool. The members of Blur reunited for SXSW. How cool is that?
The thing I like about Blur is that every member of that band seems to personify the passion of music making. It exudes from their albums, and you can hear every laugh, every tear, and every bit of tension that took place in the making of it.
That bit of news this week was the branch overhanging the river for me to grab onto and pull myself out of that mess a couple paragraphs back. It was also the mirror to remind me of why it is that I love making music so much.
So, I've been doing some thinking. I really appreciate the feedback that I've gotten from some of you and hope to continue that relationship, but I felt the need to start guiding this blog in the direction of more of a chronicle of the time I spend in the studio making music. After all, isn't that what we're all about? I hope you all continue on with me, but I understand if you decide not to.
Love and Rock n Roll!
Paul
This week EMI did something. They're still fighting Pirates in some bay in Sweden. Bob Lefsetz is still trying to save face from his thrashing at the hands of Gene Simmons. Metallica, the gods of Thrash Metal and fan abuse, are being inducted into the Rock and Roll Hall of Fame. Iggy Pop is getting older while, for some odd reason, Paul McCartney is getting younger. Chris Brown and Rhianna have gotten back together and are singing about it. Diddy continues to be on the right side of awesome. And last, but certainly not least Britney's p&%*y is hanging out. However that happens.
Yep, stuff keeps happening in the music world, but this week only one thing really stood out to me as REALLY cool. The members of Blur reunited for SXSW. How cool is that?
The thing I like about Blur is that every member of that band seems to personify the passion of music making. It exudes from their albums, and you can hear every laugh, every tear, and every bit of tension that took place in the making of it.
That bit of news this week was the branch overhanging the river for me to grab onto and pull myself out of that mess a couple paragraphs back. It was also the mirror to remind me of why it is that I love making music so much.
So, I've been doing some thinking. I really appreciate the feedback that I've gotten from some of you and hope to continue that relationship, but I felt the need to start guiding this blog in the direction of more of a chronicle of the time I spend in the studio making music. After all, isn't that what we're all about? I hope you all continue on with me, but I understand if you decide not to.
Love and Rock n Roll!
Paul
Monday, March 2, 2009
The New Standard Bearers
What is the one thing in life that is certain? I mean besides death and taxes. : )
Change. Yep, the one thing that most people fear more than death or taxes, but what if I told you that change was the catalyst for growth?
It's becoming more and more apparent that there's going to be a major meltdown in the music biz, and it's not going to be pretty. The major labels are pursuing a "Growth By Division" strategy and, as much as it pains me to say it, there are quite a few indie labels jumping on that band wagon. The kicker is that they're all sitting around pointing the finger of blame at each other and waxing nostalgic about the good old days of sold out stadiums and multi platinum sales figures.
Now is the time for change.
Now it the time for growth.
Now is the time to take control of your own destiny and create your own music industry.
In the article that I have linked at the bottom here, it goes on about how technology is progressing faster than the PROs can handle. They're not sure how licences should be applied, and by the time things get ironed out the next technology is sitting on their desk and begging that same question, and all the while you have about 20 hands out waiting for their share.
Is that how we want to operate?
I guess that while they all sit around and talk about it, it's going to be up to us to fix it.
Innovators and Risk Takers, now is our chance! While everyone else is locked up in fear, fear of change, let's make the most of it and use it as an opportunity to set the new standards for the future.
http://arstechnica.com/media/news/2009/03/musics-copyright-battle-made-worse-by-the-fear-of-change.ars
Later,
Change. Yep, the one thing that most people fear more than death or taxes, but what if I told you that change was the catalyst for growth?
It's becoming more and more apparent that there's going to be a major meltdown in the music biz, and it's not going to be pretty. The major labels are pursuing a "Growth By Division" strategy and, as much as it pains me to say it, there are quite a few indie labels jumping on that band wagon. The kicker is that they're all sitting around pointing the finger of blame at each other and waxing nostalgic about the good old days of sold out stadiums and multi platinum sales figures.
Now is the time for change.
Now it the time for growth.
Now is the time to take control of your own destiny and create your own music industry.
In the article that I have linked at the bottom here, it goes on about how technology is progressing faster than the PROs can handle. They're not sure how licences should be applied, and by the time things get ironed out the next technology is sitting on their desk and begging that same question, and all the while you have about 20 hands out waiting for their share.
Is that how we want to operate?
I guess that while they all sit around and talk about it, it's going to be up to us to fix it.
Innovators and Risk Takers, now is our chance! While everyone else is locked up in fear, fear of change, let's make the most of it and use it as an opportunity to set the new standards for the future.
http://arstechnica.com/media/news/2009/03/musics-copyright-battle-made-worse-by-the-fear-of-change.ars
Later,
Thursday, February 5, 2009
You got Served! Hopefully.
Let me ask you this. Should it really have to get to this point? The latest on the Joe Satriani v. Coldplay copyright infringement case is that apparently Coldplay has been slinking around trying to avoid being served papers, but good ol'Joe isn't going to let it slide.
He's made it very clear that he's hired an "Army" of process servers to work the Grammy's, with the intent of finally getting those papers in the hands of his adversaries.
You have to admit that it would be awfully sweet if they waited till Chris Martin and the boys were on the podium to accept "Song of the Year" and then rushed the stage in mass. Harsh you say? Not hardly.
I have to say that, as Indie musicians, I feel that our intellectual property is our single greatest product that we offer. It is the foundation of our business plan. It is the flagship of our merch table. It is what makes us who we are, and to have someone else steal your hard work and parade it around the world as their own, and more sickeningly, be nominated for a Grammy for it is just the height of disrespect and elitism.
Coldplay, I'm sure, is just following the advice and direction of their label, EMI, but what does that say about the practices of Major Labels if they are openly advocating the theft of other peoples music. Is it really any wonder that EMI is losing money?
Anyway, I hope that the whole thing erupts into such a big deal that everyone in America sits up and takes notice. We can't make it OK for people to walk all over the Copyright Laws, they're one of the few guarantees we have.
http://www.contactmusic.com/news.nsf/article/coldplay%20to%20get%20served%20at%20the%20grammys_1093915
Later,
He's made it very clear that he's hired an "Army" of process servers to work the Grammy's, with the intent of finally getting those papers in the hands of his adversaries.
You have to admit that it would be awfully sweet if they waited till Chris Martin and the boys were on the podium to accept "Song of the Year" and then rushed the stage in mass. Harsh you say? Not hardly.
I have to say that, as Indie musicians, I feel that our intellectual property is our single greatest product that we offer. It is the foundation of our business plan. It is the flagship of our merch table. It is what makes us who we are, and to have someone else steal your hard work and parade it around the world as their own, and more sickeningly, be nominated for a Grammy for it is just the height of disrespect and elitism.
Coldplay, I'm sure, is just following the advice and direction of their label, EMI, but what does that say about the practices of Major Labels if they are openly advocating the theft of other peoples music. Is it really any wonder that EMI is losing money?
Anyway, I hope that the whole thing erupts into such a big deal that everyone in America sits up and takes notice. We can't make it OK for people to walk all over the Copyright Laws, they're one of the few guarantees we have.
http://www.contactmusic.com/news.nsf/article/coldplay%20to%20get%20served%20at%20the%20grammys_1093915
Later,
Wednesday, January 28, 2009
Our Savior!! Or Canada's maybe????
So, Gene Simmons from Kiss has decided that he's what the "talented" but neglected Canadian music industry needs, so he's forming Simmons Records.
It appears that, in a serious bid to jump start the ailing music industry, Ol'Gene is fully embracing the standard business plan of the 20th Century record label. Seeing as how the same old tactics and such are garnering such stunted sales in most categories these days, it should work really well for him (/sarcasm).
In all actuality, I wish him luck. He's not a dumb guy, a little set in his ways and unable to cope with a changing musical climate maybe, but not dumb. Maybe he has come up with a plan that the Majors here in America are not willing to try. Maybe he's got a secret weapon that is going to convince millions of music listeners around the world to buy more CDs and stop sharing music files. Maybe he really can take the "superior talent" of Canadian musicians and turn them into the next Beatles (or since they're Canadian, maybe the next Glass Tiger, or Loverboy), or maybe he just plans on trying the same thing again, and again, and again, and expects a different result. I truly hope not.
Mr.Simmons, if you find this, as you appear to be awfully adept at sniffing out criticism, please understand that the game has changed. If you expect to come in and do things the way they have always been done, you are not going to succeed. Use that Entrepreneurial spirit that got you where you are to innovate a new plan and a new path. The Old Road is overtrafficed.
http://www.rollingstone.com/rockdaily/index.php/2009/01/27/gene-simmons-starts-canadian-record-label-hates-on-the-doubters/
Later,
It appears that, in a serious bid to jump start the ailing music industry, Ol'Gene is fully embracing the standard business plan of the 20th Century record label. Seeing as how the same old tactics and such are garnering such stunted sales in most categories these days, it should work really well for him (/sarcasm).
In all actuality, I wish him luck. He's not a dumb guy, a little set in his ways and unable to cope with a changing musical climate maybe, but not dumb. Maybe he has come up with a plan that the Majors here in America are not willing to try. Maybe he's got a secret weapon that is going to convince millions of music listeners around the world to buy more CDs and stop sharing music files. Maybe he really can take the "superior talent" of Canadian musicians and turn them into the next Beatles (or since they're Canadian, maybe the next Glass Tiger, or Loverboy), or maybe he just plans on trying the same thing again, and again, and again, and expects a different result. I truly hope not.
Mr.Simmons, if you find this, as you appear to be awfully adept at sniffing out criticism, please understand that the game has changed. If you expect to come in and do things the way they have always been done, you are not going to succeed. Use that Entrepreneurial spirit that got you where you are to innovate a new plan and a new path. The Old Road is overtrafficed.
http://www.rollingstone.com/rockdaily/index.php/2009/01/27/gene-simmons-starts-canadian-record-label-hates-on-the-doubters/
Later,
Friday, January 9, 2009
Dealing with the "Change" -------- Music Edition
I'm back!! I hope the New Year is finding everyone well.
I've said it before and I'll say it again. The Music Industry is changing. No way around it, nothing we can, or in my opinion, should do about it. It's going to get bumpy, but it's high time that we, the artists, take back control of our futures.
Gone are the days of the multi-million dollar deals and the diamond encrusted advances. We're in the "Final Days" of an evil empire, and we're witnessing the death throes of an industry unwilling to change with the times.
We have to start taking responsibility for our own successes and failures. We're coming up on a time when we will have to start doing whatever it takes, again, to be heard. We thought it was tough before, but we won't be able to ape the last band to draw a decent crowd and get away with it anymore. We have to develop a plan and be willing to implement it. It never takes as much courage to jump on a trend as it does to speak with your own voice.
We can't deceive ourselves in thinking that it's enough to just be ourselves, though, and we have to get real inventive when it comes to funding our pursuits. Every band does the typical swag. T-shirts, cds, buttons, sticker, blah, blah, blah. The fact is that insanity is doing the same thing over and over and over and over, always expecting a different result, and the truth is that the "typical" has been oversold. There are millions of bands out there trying to get noticed and every one of them is using the "tried and true" formula that every other struggling artist is using. If we continue to emulate the "struggling" what do we expect to achieve? "Necessity is the Mother of Invention" folks, and conventional wisdom dictates if you're not getting the results you want with the process you have, it's time to change.
Here's and interesting approach. (note---this isn't an endorsement, just pointing out that people are looking for alternative means to accomplish their goals)
I wonder how that's working for him.
Later,
I've said it before and I'll say it again. The Music Industry is changing. No way around it, nothing we can, or in my opinion, should do about it. It's going to get bumpy, but it's high time that we, the artists, take back control of our futures.
Gone are the days of the multi-million dollar deals and the diamond encrusted advances. We're in the "Final Days" of an evil empire, and we're witnessing the death throes of an industry unwilling to change with the times.
We have to start taking responsibility for our own successes and failures. We're coming up on a time when we will have to start doing whatever it takes, again, to be heard. We thought it was tough before, but we won't be able to ape the last band to draw a decent crowd and get away with it anymore. We have to develop a plan and be willing to implement it. It never takes as much courage to jump on a trend as it does to speak with your own voice.
We can't deceive ourselves in thinking that it's enough to just be ourselves, though, and we have to get real inventive when it comes to funding our pursuits. Every band does the typical swag. T-shirts, cds, buttons, sticker, blah, blah, blah. The fact is that insanity is doing the same thing over and over and over and over, always expecting a different result, and the truth is that the "typical" has been oversold. There are millions of bands out there trying to get noticed and every one of them is using the "tried and true" formula that every other struggling artist is using. If we continue to emulate the "struggling" what do we expect to achieve? "Necessity is the Mother of Invention" folks, and conventional wisdom dictates if you're not getting the results you want with the process you have, it's time to change.
Here's and interesting approach. (note---this isn't an endorsement, just pointing out that people are looking for alternative means to accomplish their goals)
http://www.thelicensingplate.com/musicians-and-performers-invite-fans-to-invest-in-their-success/
Or you could try the Sebastian Bach approach to protecting his income.
http://www.postchronicle.com/news/original/article_212202294.shtmlI wonder how that's working for him.
Later,
Wednesday, December 17, 2008
Perfect Example Of How The Majors Just Don't Get It.
So, even more on the whole Coldplay plagiarism deal. Apparently, EMI has had some of the comparison videos pulled from YouTube because of copyright infringement. Uh, hello, it's your artist that did the infringing!
That, of course, doesn't stop the arguments from running rampant through the comment sections of videos that have found their way back up. Coldplay fans versus Satriani fans, ripping each other apart as if they're mortal enemies. Stupid really.
The fact of the matter is that the songs are similar enough that you can actually overlay the recording and it's like they're part of the same song.
It's going to be interesting to see how this pans out. What is at stake is the value of Intellectual Property. If EMI pulls this out and wins this law suit then it basically says that Major Label artists can steal any of our music and get away with it, and the legal precedent will have been set.
I saw an ad earlier saying that Coldplay was re-releasing the album with new mixes and new tracks. Twice the insult eh? It will be a sad day when Joe Satriani has to watch Coldplay win a Grammy for a song he wrote.
A couple of posts back I said that there have been times that I've realized that some of my stuff was similar to other artists material. I, of course, wouldn't release something like that intentionally, but if I missed something and wound up involved in a situation like this, I wouldn't hesitate to make it right with the other person. At the very least, Coldplay should give him co-writing credits on future pressings, and cut him in on the publishing so that he can make some money off of the deal.
It's these kinds of dealings that make me glad I'm an Indie.
http://www.digitalmusicnews.com/stories/121608coldplay
http://www.youtube.com/watch?v=pLE5t1cl7sw
Have a good one!
That, of course, doesn't stop the arguments from running rampant through the comment sections of videos that have found their way back up. Coldplay fans versus Satriani fans, ripping each other apart as if they're mortal enemies. Stupid really.
The fact of the matter is that the songs are similar enough that you can actually overlay the recording and it's like they're part of the same song.
It's going to be interesting to see how this pans out. What is at stake is the value of Intellectual Property. If EMI pulls this out and wins this law suit then it basically says that Major Label artists can steal any of our music and get away with it, and the legal precedent will have been set.
I saw an ad earlier saying that Coldplay was re-releasing the album with new mixes and new tracks. Twice the insult eh? It will be a sad day when Joe Satriani has to watch Coldplay win a Grammy for a song he wrote.
A couple of posts back I said that there have been times that I've realized that some of my stuff was similar to other artists material. I, of course, wouldn't release something like that intentionally, but if I missed something and wound up involved in a situation like this, I wouldn't hesitate to make it right with the other person. At the very least, Coldplay should give him co-writing credits on future pressings, and cut him in on the publishing so that he can make some money off of the deal.
It's these kinds of dealings that make me glad I'm an Indie.
http://www.digitalmusicnews.com/stories/121608coldplay
http://www.youtube.com/watch?v=pLE5t1cl7sw
Have a good one!
Tuesday, November 4, 2008
It's a matter of Auditude
Here's an interesting file sharing idea. Auditude has developed a plan that would decriminalize file sharing by turning each file into an advertisement for the publisher. Now granted, I'm not familiar with all the fine print of this thing, but it appears that both MTV and MySpace think it has some merit, as they have both signed on.
Now, as I looked over the blog that I've linked below, I got to thinking about how something like this might work.
How would the artist have to innovate to still be able to make money under a business plan such as this? Even with the ad embedded in the file, the song is now totally free. Would it then mean that you'd go with a lesser quality file and then offer an "ad free" higher quality file for a download fee? Would it be advertising for your CD, a medium I see fading fast? Would it throw the artist into having to rely on merch and live performance monies to survive? Would it lead to an over saturation of music availability making it that much harder for people to find you?
It's going to be interesting to see how this plays out, and it certainly demands more looking into.
Read more here, http://government.zdnet.com/?p=4160
Now, as I looked over the blog that I've linked below, I got to thinking about how something like this might work.
How would the artist have to innovate to still be able to make money under a business plan such as this? Even with the ad embedded in the file, the song is now totally free. Would it then mean that you'd go with a lesser quality file and then offer an "ad free" higher quality file for a download fee? Would it be advertising for your CD, a medium I see fading fast? Would it throw the artist into having to rely on merch and live performance monies to survive? Would it lead to an over saturation of music availability making it that much harder for people to find you?
It's going to be interesting to see how this plays out, and it certainly demands more looking into.
Read more here, http://government.zdnet.com/?p=4160
Wednesday, July 9, 2008
What do THEY know anyway?
I found this to be pretty interesting. It appears that music fans just don't really care what the critics have to say anymore.
http://www.digitalmusicnews.com/stories_old/070808critics
What does this mean for us? Well, it means that nothing has really changed. I believe that most Indies have always held the belief that our music speaks for itself, we don't really need the approval of music critics or reviewers to help move people to listen to us. Leave the pandering to the Major Label acts, we have a better tactic.
As "small time" acts, we have the opportunity to connect with the people who love our music in a way that Major Label artists can't. One on one. As is mentioned in the article above, a grassroots approach can be just what the doctor ordered. Though, with the ability to market via social networking sites, such as Myspace and Facebook, it has become not only easier to build fanbases, but also harder to stand out from the crowd. We need to innovate new and better ways to be noticed, and heard. What will you do to stand apart?
http://www.digitalmusicnews.com/stories_old/070808critics
What does this mean for us? Well, it means that nothing has really changed. I believe that most Indies have always held the belief that our music speaks for itself, we don't really need the approval of music critics or reviewers to help move people to listen to us. Leave the pandering to the Major Label acts, we have a better tactic.
As "small time" acts, we have the opportunity to connect with the people who love our music in a way that Major Label artists can't. One on one. As is mentioned in the article above, a grassroots approach can be just what the doctor ordered. Though, with the ability to market via social networking sites, such as Myspace and Facebook, it has become not only easier to build fanbases, but also harder to stand out from the crowd. We need to innovate new and better ways to be noticed, and heard. What will you do to stand apart?
Wednesday, June 25, 2008
Now does this sound like jeopardy?
Hello Indies!
There has been a lot of talk in the music industry about illegal downloads and the impact they are having on the industry as a whole and, as a label owner and musician, I've been following it with what can only be called "rapt" interest. In many areas direct sales of recorded media seem to be in a slump, leading many people to worry about the future of the music business and, in the case of Gene Simmons of Kiss, to even declare that the music industry is "dead", and that it is all the fault of the fans.
So, imagine my "surprise?" when I started looking through the last weeks sales totals for acts such as Lil' Wayne and Coldplay. Last week Lil' Wayne broke a staggering One Million units, and after only six days on the US charts, Coldplay has already broke 720,000. The impressive part, for me anyway, is that both of these albums had been available for complete download prior to release, and both had been heavily pirated prior to release, yet both are selling phenomenally well in conventional (legal) channels.
Is this just a fluke? I don't know, but it does seem to me that by embracing the fact that their fans want access to as much of their material as they can get ahold of, and putting in the extra effort to provide it, they are still able to monetize the support of their fans.
It makes me think that the more you include your fans in the process, the more you make them part of the process, the more they emotionally invest in you. Emotional investment usually leads to financial investment, and all of a sudden you have found a way to innovate your marketing plan.
It really is an interesting time in the music industry.
There has been a lot of talk in the music industry about illegal downloads and the impact they are having on the industry as a whole and, as a label owner and musician, I've been following it with what can only be called "rapt" interest. In many areas direct sales of recorded media seem to be in a slump, leading many people to worry about the future of the music business and, in the case of Gene Simmons of Kiss, to even declare that the music industry is "dead", and that it is all the fault of the fans.
So, imagine my "surprise?" when I started looking through the last weeks sales totals for acts such as Lil' Wayne and Coldplay. Last week Lil' Wayne broke a staggering One Million units, and after only six days on the US charts, Coldplay has already broke 720,000. The impressive part, for me anyway, is that both of these albums had been available for complete download prior to release, and both had been heavily pirated prior to release, yet both are selling phenomenally well in conventional (legal) channels.
Is this just a fluke? I don't know, but it does seem to me that by embracing the fact that their fans want access to as much of their material as they can get ahold of, and putting in the extra effort to provide it, they are still able to monetize the support of their fans.
It makes me think that the more you include your fans in the process, the more you make them part of the process, the more they emotionally invest in you. Emotional investment usually leads to financial investment, and all of a sudden you have found a way to innovate your marketing plan.
It really is an interesting time in the music industry.
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