Monday, December 29, 2008

Keep Good Council

This is probably an understatement, but there are a lot of negative and jaded people in the music business. "No, really?" says you. : ) Yeah, and we've all dealt with their undermining little comments, and backhanded compliments. It's hard to stay motivated and positive when you're frequently surrounded people who would probably take a little bit of pleasure in seeing you fall.

It's essential for us to keep good council. To be choosy about who we hang with and especially who we share our visions and goals with. Our very success depends on who we surround ourselves with.

All endeavors start with an idea. Ideas bloom into a vision. Visions lead to plans, and with implementation and a healthy amount of effort and will power, plans become the reality that we envisioned. That is, IF we do the work needed to accomplish the goals and don't let the little needles of doubt get in the way, and unfortunately more times than not, those needles are delivered by the people we trust most.

It's not that they are always intended, in fact they're usually meant to be of help. The well meaning family or friends that want to help keep us "grounded" or "looking at the reality of things". As they say "The road to ruin is paved with good intentions", so how do we avoid this catastrophe? Of course the simple answer is to just ignore anything that doesn't fit into your plans, but saying it is infinitely easier than doing it.

I suppose it might be a little easier if we kept in mind that, while our friends and family may have our well being in mind, they probably don't have the experience or knowledge to make judgement calls on our visions. It's important to have a person or group of people to touch base with every now and then, who is completely impartial to your success. Folks who are not on the payroll, who don't have a stake in your success or your failure.

In business circles this is called an Accountability group. A group of people who's only objective is keeping each other on task and accountable for their successes or their shortcomings.

From personal experience, I can tell you that this is a very effective tool for keeping you on course with the plans that you've created for yourself, and if you find the right group of people they can help you work around the little needles of doubt that inevitably find their way in. By being on the outside, they can see the silver linings on those storm clouds, or they can tell that maybe they're just clouds of smoke that are hiding the road your traveling, and can help navigate you through and get you back on course. I highly recommend the process.

Good luck with your path and I hope everyone has a Happy and productive New Year!

Later,

Wednesday, December 17, 2008

Perfect Example Of How The Majors Just Don't Get It.

So, even more on the whole Coldplay plagiarism deal. Apparently, EMI has had some of the comparison videos pulled from YouTube because of copyright infringement. Uh, hello, it's your artist that did the infringing!

That, of course, doesn't stop the arguments from running rampant through the comment sections of videos that have found their way back up. Coldplay fans versus Satriani fans, ripping each other apart as if they're mortal enemies. Stupid really.

The fact of the matter is that the songs are similar enough that you can actually overlay the recording and it's like they're part of the same song.

It's going to be interesting to see how this pans out. What is at stake is the value of Intellectual Property. If EMI pulls this out and wins this law suit then it basically says that Major Label artists can steal any of our music and get away with it, and the legal precedent will have been set.

I saw an ad earlier saying that Coldplay was re-releasing the album with new mixes and new tracks. Twice the insult eh? It will be a sad day when Joe Satriani has to watch Coldplay win a Grammy for a song he wrote.

A couple of posts back I said that there have been times that I've realized that some of my stuff was similar to other artists material. I, of course, wouldn't release something like that intentionally, but if I missed something and wound up involved in a situation like this, I wouldn't hesitate to make it right with the other person. At the very least, Coldplay should give him co-writing credits on future pressings, and cut him in on the publishing so that he can make some money off of the deal.

It's these kinds of dealings that make me glad I'm an Indie.

http://www.digitalmusicnews.com/stories/121608coldplay

http://www.youtube.com/watch?v=pLE5t1cl7sw

Have a good one!

Monday, December 15, 2008

To Thyself Be True!

You know, I've been struck recently by how samey so many bands are these days. Well, it may not just be "These Days". It's been like that for as long as I can remember. One group starts to get a bit of a following or has a decent radio hit and then there are 10 Million clone bands the next day.

It's kind of like there's some mass production mold somewhere on the Labels lot where they take a stock 4 guys who can hold their instruments in a proper Rock Star pose and stuff them in the sausage grinder of current trend. They come out the other end with the current hipster hairdo and a stock, trendy sound.

Maybe we should thank the Labels for doing this. It makes it easier for someone with their own ideas, sound, and image to stand out in the crowd. But, keep in mind, this is easy to do to yourselves too. It's easy to over rely on your influences when creating your sound. It's even Super Easy to rely on too few of your influences when creating your sound. You don't want all of your songs to sound like Billy Corgan covering Tool do you?

Be well rounded. Don't listen too much to one thing. Create a healthy relationship with genres outside what you play. Network with other Indies from other markets and scenes. Be yourself and put your personality into your music, and you can't help but stand out. Unless, of course, you don't have a personality. ; )

In the immortal words of Russell Simmons: Do YOU!

Have a Happy and Productive week. Oh, and feel free to stop by http://www.seriousvanity.com/12SongsOfChristmas for some free Holiday tunes! While you're there sign up on the mailing list and see if you can beat Simon!

Later,

Thursday, December 11, 2008

Way to go Coldplay!!

Best selling Pop act of the year and it seems you couldn't do it without Joe Satriani!?!

You know, I've had moments when I've played something that I found running through my head only to be reminded later by way of the background music at the mall that, oops, that was just a Hall and Oates line that I picked up subconsiously. Stuff like that happens. I mean, maybe ol' Chris Martin was just standing at the Jewlry counter tapping his toes to the background music while he shopped for a new pair of earrings for the misses. It's plausable. But check out the similarities.

http://www.youtube.com/watch?v=1ofFw9DKu_I

Now, Coldplay has made their official response to the allegation of plagiariasm.

"If there are any similarities between our two pieces of music, they are entirely coincidental, and just as surprising to us as to him," "Joe Satriani is a great musician, but he did not write or have any influence on the song 'Viva la Vida'. We respectfully ask him to accept our assurances of this and wish him well with all future endeavors."

Wow, I guess that's one way to handle it.

Let's look at the track record of people who blatently rip off another artist. My personal favorite is how the Rolling Stones all but destroyed the Verve for Bittersweet Symphony. Does the Verve even get any of the royalties for that now?

When was the last time you heard Duran Duran's Do You Believe In Shame on the radio, or at one of thier shows for that matter? I bet John Fogherty wishes you would.

Who knows, maybe Mr. Satriani will play it like Tom Petty who called The Red Hot Chili Peppers Dani California one of the best covers of Last Dance with Mary Jane he'd heard, but left it at that. Maybe?

Oh, he's suing? Good luck guys.

The fact is that a really great, catchy, earworm kind of melody can really make a band, but make sure it's your own.

http://www.digitalmusicnews.com/stories/120908coldplay

Tuesday, December 2, 2008

More decline in the market for Physical Media?

Well, well, It seems that the decline in CD sales is starting to effect retailers as well. In fact, Border's Books is reducing their floorspace for Music because of lower demand. It's not just Border's though. I was in Best Buy the other day and their CD section was about half of what it used to be.

Anyone remember when Best Buy had an Import section?

While retailers like Target have never really been a music emporium, their CD selection is still getting smaller at the same time they're offering more in the way of Drop Cards.

Even the used CD outlet chain of CD Warehouse stores here in the Kansas City area have gone out of business.

Have you noticed that the cost of duplication is dropping too? How hard is it getting to get people to drop the cash for a CD at one of your shows? How long till we, as Indies, are dealing in an all Digital world, and would that really be a bad thing?

Check out the links below, it's pretty interesting.

http://www.digitalmusicnews.com/stories/120108borders

http://www.reuters.com/article/internetNews/idUSTRE4B10CI20081202?feedType=RSS&feedName=internetNews

Wednesday, November 5, 2008

It's a new frontier for the Music World. Almost daily we're seeing new innovations, issues, technologies, and lawsuits in the digital music world. The funny thing though, is we're also seeing greater and greater sales figures there as well.

I'm starting to think the long life arc of the CD is going to be cut short for this ever growing, and always controversial medium. We're seeing a larger number of artists being thrust into the spotlight by more unconventional methods. Whether it's my "favorite" Disney creations like Miley or the Jonas Bros and their TV shows, or Fiest and her huge iPod ad, or MTV's Making the Band series, we're seeing the new music moguls always reaching ahead for the new technologies, the new marketing ideas, and the next best way to stand out and at the same time lower their costs.

Face it, more can go into promotion and marketing if you don't have to pump said money into duplication and production. It's a different world now, and we've got to roll with the waves or be drowned in the surf.


http://www.techradar.com/news/internet/mp3-compatible-music-campaign-unveiled-481711

Tuesday, November 4, 2008

It's a matter of Auditude

Here's an interesting file sharing idea. Auditude has developed a plan that would decriminalize file sharing by turning each file into an advertisement for the publisher. Now granted, I'm not familiar with all the fine print of this thing, but it appears that both MTV and MySpace think it has some merit, as they have both signed on.

Now, as I looked over the blog that I've linked below, I got to thinking about how something like this might work.

How would the artist have to innovate to still be able to make money under a business plan such as this? Even with the ad embedded in the file, the song is now totally free. Would it then mean that you'd go with a lesser quality file and then offer an "ad free" higher quality file for a download fee? Would it be advertising for your CD, a medium I see fading fast? Would it throw the artist into having to rely on merch and live performance monies to survive? Would it lead to an over saturation of music availability making it that much harder for people to find you?

It's going to be interesting to see how this plays out, and it certainly demands more looking into.


Read more here, http://government.zdnet.com/?p=4160

Thursday, October 23, 2008

Don't take YOU for granted!

Hey all,

After being down sick for the last week, I came to the realization of just how important it is to make sure your health is a priority.

How many of us, as Indies, hold health insurance on ourselves? Do you set aside a portion of your earnings to cover yourself and the other members of your band? Do you just wing it? Leave it chance?

I know there are many Indies (probably more than not actually) that hold a day job to "pay the bills" and "cover insurance", but there are a large number of us that are out here on our own without the safety net to make sure we don't fall, and health insurance is expensive.

The good news is that there are people looking after us.

As a member of ASCAP I have access to their insurance pool, a great pool of other working musicians and songwriters and publishers that band together to get decent pricing on health insurance. I'm sure the other PROs have similar deals.

All I'm saying is, that when you depend on yourself to stay afloat, don't take yourself for granted.

Take care of yourselves and stay healthy.

Tuesday, October 7, 2008

Doom, Despair, and Agony on me..........

It's been pretty Doom and Gloom in the media recently. Hell, even the music news outlets are talking about economic recession and the failing economy, and by the way Wall St. is acting, the $700 Billion Bailout didn't ease any of the panic.

People want an escape. They want to be able to run away from the negativity and just get out and have a beer.

I'm not sure how, but gasoline has actually dropped in price. $2.99 a gallon here in Kansas City this morning. Now, I may be way off, but I would think that this might actually be a grand time for enterprising young touring bands. Load up the old van and hit some regional clubs. Play up on the escapism branding in your marketing and draw out the people who want to run away from the hype for a while.

The thing is, no matter how hard things have been for me in the past, I've always felt that a cover charge, a CD, or a beer or two with the guys are luxuries I couldn't live without. I'm willing to bet that I'm not the only guy in America that feels this way.

If you play it right, you may just be able to make a bit of money, and you'll be doing your part to pump money back into the economy. Win/win, and you're a true American Hero.

Monday, October 6, 2008

More on the CD Baby buyout front.

Linked below is an article from Moses Avalon's website. For anyone who doesn't know who Moses Avalon is, he's the author of such books as "Confessions of a Record Producer" and a long time critic of Derek Sivers and CD Baby.

I won't even begin to go into his credibility, mainly because I don't put a lot of faith in people who hide behind a pseudonym, but his math in this is pretty intriguing. I do find it funny though, that for someone who has made it one of his missions to cast doubt on Derek Sivers, he sure does stroke him there toward the end.

It does seem that Discmakers are going to have their hands full doing damage control for some time to come.

Again, if any of this is true, which I'm sure it would be pretty easy to verify, then I truly hope that Discmakers does the things that they are promising and lends a little of their credibility to the situation.

http://www.mosesavalon.com/mosesblog/

Thursday, September 18, 2008

Talk about Smart Marketing!

I make no bones about the fact that the new crop of Disney creations are not my thing, but I do find it interesting the lengths that Disney will go to to capitalize on them.

Take for instance this newest bit I got this morning from Digital Music News. It seems that you can now get Free download cards for Jonas Brothers songs from your morning breakfast cereal packs. These "kid friendly" packs contain a single serving of your favorite breakfast cereal, a juice drink, a snack, a spoon to eat it all up with, and now even your favorite empty calorie music to go along with it all!

I won't go into how wrong I think it is that the record label is getting benefits from this thing being supplied to our nation's school children (I'm sure at tax payers expense), but from the commercial stand point it is a stroke of pure brilliance.

Talk about targeting your ideal audience!

Joint Venture ideas like this could be an outstanding marketing goal for Indie artists as well. What if you were to combine your music with the products of others? Licensing opportunities are everywhere these days, and maybe your favorite up and coming Designer, Artist, Writer, or whatever, could be your future business partner.

http://www.digitalmusicnews.com/stories/091708jonas

Thursday, September 11, 2008

The One Thing Labels Don't Want You To Know!

If there's one thing the Record Labels around the world do NOT want you to know it's that, YOU DON'T NEED US.

That's right. The Record Label as it's been known is going extinct.

We're living in an exciting time when everyone has access to the same quality of services. We as Indies may still have to work a little harder to get the same kinds of notice, but for the first time in history, you don't have to rely on the Middlemen. Of course, it means that you have to familiarize yourself with so much more information, but each and every one of us has the ability to create our own organizations, and our own futures.

We're artists right? Do we need corporations like Disney, Sony, or Virgin to "create" us. If you're serious about wanting to make the Music Industry your life, then you have to approach it with commitment, and not mere interest. You have to live it like your life depends on it.

I'm shocked at the things the average musician doesn't know. From the working composer that doesn't know how to register his creations with his Performing Rights Organization, to the cover band down the street, plastering their versions of other peoples songs all over the place without the slightest clue as to what a Mechanical License is.

There is a lot that we as Indies should know about the processes our music goes through in order for us to bring in the kind of income that we would all like to see. You have to commit to learning something new every day, and to being the best you can be at what you do. Let's face it, even if you are one of the few that does get signed, you're still responsible to understand what it is you
are legally responsible for and entitled to.

If you are going to build a team to take some of this stuff off of your hands, then make sure that the people you hire to represent you know what they're doing, because if they don't, you may end up paying the price for their incompetence.

Traditionally it is the Label that takes care of the legal and contractual responsibilities for the artist, but with the right information and the right level of Commitment you can go the distance and still retain the control over your own destiny.

Thursday, September 4, 2008

Get clear!

Last post I mentioned having a clear vision of where you're going in your race toward success, but I wanted to kind of revisit that again. It's a hard thing to get that vision and hold onto it, in fact I struggle with it daily. So I thought I'd mention some of the little tactics we use around here to keep it in the forefront of our minds.

1. Our Mentor board. We have a spot in the studio here where we've placed pictures of all of our favorite Producers, and if we get stuck on something, we just wonder out loud what would Quincy Jones do?

2. For Christmas a couple years back Dana made a box of cards for me. The cards are a series of ideas, tactics, and tricks created by Brian Eno. His thing is that if you don't know which way to go, just pull a card and do whatever it says, even if it means scrapping the last two days worth of work. What this does is makes us remember that it's the process that is important, not the destination.

3. We use lots of photos. We hang them on the bulletin board in the studio to remind us of the great times we've had along the way, which in turn reminds us of why we're doing what we're doing.

4. We've framed up copies of all of our releases, you know, like Gold Records, to remind us of our successes and our passion for making great music.

5. This one is my favorite. Dana wrote and printed out a mock Rolling Stone interview with her at the height of her success. Nothing like just looking up at the bulletin board and reading about how you're already where you want to be, and the wonderful things you're able to accomplish with your success.

It's our imaginations, as artists, that separate us from the average joe at the grocery store. Use that imagination, get clear about who you are and where you're going, and see your future. Just remember to have fun along the way.

Thursday, August 28, 2008

Be the Change You Want To See

How do you label success? What does that word mean to you? Is it the diamond encrusted Rolex? Is it the Bentley in the driveway? Maybe you're not that Material. Maybe success for you is having Power or Prestige or Acclaim.

Maybe you're like a lot of Indies who have a really hard time picturing anything more than a van that doesn't leave you stranded on I-70 halfway across Kansas, or even enough money from your gig to put gas is said van.

There are virtually thousands of resources out there that can give you every tip you would ever need to reach the success you want, but they won't help one bit. Why? It's not because it's not good, or even Great advice. It's not because you're too dumb to get it. It's not even because you sleep in too late and drink too much to do the work (my personal, former excuse).

The reason that all that great advice won't help you is because it's incomplete. That's right, it's missing a step. What none of it shows you is how to leap the biggest hurtle in your path to success, yourself.

You see, from an early age we're all programmed with default settings. These settings are programmed into us from sources such as Parents, Teachers, Friends, and that weird uncle you really don't like but who scores pot for you. You get accustomed/programmed to make a certain amount of money, to drive a certain quality of car, to eat a certain type of food (I lived for many years on the Ramen diet). The conditions that you're raised in, and the people you associate with help shape your comfort level/programming.

What does this mean? Well what it means is that all the good intentions, and all the willingness, and all the wanting to change your condition are blocked by you and your own comfort level.

It's not enough to change your mind, you have to change your habits. They say that if you can do something for two weeks straight, then it becomes a habit. So, where do you start? Sorry, there's no one magic change you can make to turn you into a Multi-Million dollar recording artist, but if you take a nice hard look at how you're approaching things daily, and decide daily to change a habit that's leading you nowhere, then daily you will be getting closer to your end goal.

But wait! That's not enough. Before you can do any of that, you have to have a CLEAR goal in mind. Start with the end in mind and work back. Wanting change is a great first step, but it's a daily practice to keep it going and you have to make that commitment to yourself to put in the effort.

In the end it's worth any effort, but keep in mind that, as with all things in life, at the very core is personal responsibility. No one will do the work for you. No one will hand you your dreams. You have to be the agent for your own desires. You have to be the change you want to see.

Monday, August 18, 2008

Nameless faceless masses, or your very own evangelists?

Before I jump in, I would like to thank Tony Van Veen of Discmakers/CD Baby for his words regarding Discmaker's recent acquisition of CD Baby. Here at Serious Vanity Music we are not only users of CD Baby, but part of the Discmaker's Studio Partners program as well, and plan to stay that way. I know that, for our part anyway, we are looking forward to seeing what new benefits this change in ownership will bring to the CD Baby family.



So, let's talk Evangelism. I'm not referring to the Fire and Brimstone type, I'm talking about your fan base/customers/clients.

Are you content with having people like what you do, or are you ready to have them start spreading the word about you? There is a difference, you know. It's one thing to have the regulars show up at your weekly gig at the local club, but are they following you to that show 100 miles away? Are they on the Internet for weeks leading up to that show telling everyone they can about you and what they can expect if they show up?

People don't preach your message unless you give them a reason to. What benefits do you offer that will make people stand on the mountain tops and scream your name?

In this situation "benefit" is the operative word. People don't do anything is this world without a perceived benefit. They want to feel that they are getting something with enough value that it makes it worth their time to tell others about it.

New operative word "value". The American Heritage Dictionary (sorry, I couldn't find my copy of Websters) says Value is "an amount considered to be a suitable equivalent for something else; a fair price or return for goods or services". This doesn't have to be a monetary or even a physical investment on your part. Often times it comes down to just simply making a person feel that they are are a part of your team.

I know, Street Teams are nothing new, but that's not exactly what I'm getting at. I'm talking about community. To give an example; If you do a Google search for Duran Duran fan communities you will find that there are hundreds of them online. These are communities where it's a major pastime for the participants to just share their love for their favorite band. This may be a rather large example, with a couple of decades head start, but I think it's still the ideal example of what can be accomplished by making people feel like they are a part of something bigger than themselves, and believe it or not, it's the quickest way to get your news spread about.

What are you willing to do to add value to your fan/customer/clients experience?

Thursday, August 14, 2008

Only a matter of time?

Discmakers isn't wasting any time. Within a week of announcing their purchase of CD Baby, they're now in the process of launching Elite Artist Services, a nice little place where established acts can go when their tired of playing the Major Label game.

Offering services like Duplication, Merchandising, and DISTRIBUTION, it may well be just a matter of time before, like MP3.com, the Indie artists at CD Baby are completely overshadowed by the likes of NIN and Radiohead.

What could this "potentially" mean for Indie artists? The Worlds only Indie distribution company being flooded with the NEW Indies, former Major label acts that want to have more say in their music? Well, it could mean that, as Indies, we'll have to start stepping up our game. Or, it could also mean that the playing field just got leveled. I guess it depends on how you approach your music.

I'm not trying to hate on any artist who wants to have more control over their work, in fact I think that it'd be awesome if all artists had complete creative control, it would do away with the "Disney Creation" acts like Miley Cyrus and Vannessa Hudgens. We could stand to weed out the fodder a little bit.

The wheels of progress never stop.

Wednesday, August 6, 2008

Really CD Baby?.................Really?

So, the big news today is the surprising sell of CD Baby (http://www.cdbaby.com/) to Disc Makers.

This comes as quite a shock to a lot of people in the Indie world, as founder, Derek Sivers had once proudly stated that he would "NEVER" sell CD Baby.

I understand that all things in life change, and seeing as Derek says he's not even been involved in the day to day operations of CD Baby since 2002, it's probably a good thing that he's passing it on to someone who can give it the attention needs for it to grow to new levels of success.

My only question is why Disc Makers? They hardly have the best reputation for customer service and reliability, so how are they going to improve upon the existing system? Besides the Face lift they've already given the CD Baby page, what are they going to do to increase sales for their artists?

Ahhh, the times, they are a changing.

Read more about it here:
http://www.digitalmusicnews.com/stories/081508disc

Wednesday, July 16, 2008

Authenticity

Having been in many bands over the years, one of the things that always sets funny is the need of so many bands to immulate their "influences". What inevitably happens is a set with a song that sounds just like AC/DC followed by a song that sounds just like (insert the name of your next favorite band). It comes down to a lack of a true authentic vision, or maybe even a lack of self identity.

Is it any wonder that you can turn on the radio right now and here 10 bands with the same exact vocal style and delivery of Blink 182? Hell, even they stole it from Screeching Weasel.

This is what separates innovators from followers. The innovator makes a statement, the follower apes it and jumps on the "bandwagon". Innovators have staying power, followers have their successes as long as the style stays in fashion and then they fade away. 80's Hair Band package tour anyone?

It took me a LOOOOOOOOOOOONG time to realize that as much as I love Punk Rock music, I can't embrace the ethic, I feel like a clown in studded leather, and PBR is nasty. Let YOUR light shine through and you will qualify your ideal fans. If you like Lee Greenwood and Motorhead, your fans will hear both in what you do. The best part is that you won't sound "just like" either.

Be your own person, it feels good.

Wednesday, July 9, 2008

What do THEY know anyway?

I found this to be pretty interesting. It appears that music fans just don't really care what the critics have to say anymore.

http://www.digitalmusicnews.com/stories_old/070808critics

What does this mean for us? Well, it means that nothing has really changed. I believe that most Indies have always held the belief that our music speaks for itself, we don't really need the approval of music critics or reviewers to help move people to listen to us. Leave the pandering to the Major Label acts, we have a better tactic.

As "small time" acts, we have the opportunity to connect with the people who love our music in a way that Major Label artists can't. One on one. As is mentioned in the article above, a grassroots approach can be just what the doctor ordered. Though, with the ability to market via social networking sites, such as Myspace and Facebook, it has become not only easier to build fanbases, but also harder to stand out from the crowd. We need to innovate new and better ways to be noticed, and heard. What will you do to stand apart?

Tuesday, July 1, 2008

The Power of Everpresence

This week I'd like to talk about one of the greatest marketing tools we as Indies have, Everpresence. I know, it's really not a word, but I think it sums up a great deal. The best way we have of making a name for ourselves is to put ourselves out there and in the spot light as much as possible.

We could definitely take a lesson from the hip hop community on this one. Take the success of Lil' Wayne, in the last couple of weeks. While certainly not the best rapper on the planet, he has saturated the Internet with his name, his songs, and his "brand", and it's garnered him huge success. Shouldn't we then take examples such as this and dissect them and find the formula for our own successes?

In a world that is becoming increasingly media based, why not take advantage of every possibility to put your name, and your face, in the minds of any and every prospective fan available? Buy an inexpensive video camera and create a YouTube account, Start video podcasting from your website, be creative and come up with ways to "be everywhere" that no one else has thought of.

It's a fact that, in this day and age, anyone can be a musician, and anyone has access to all of the same marketing outlets. It's become a game of who can do it most frequently and who can do it the best. What are you willing to do to be the best?

Wednesday, June 25, 2008

Now does this sound like jeopardy?

Hello Indies!

There has been a lot of talk in the music industry about illegal downloads and the impact they are having on the industry as a whole and, as a label owner and musician, I've been following it with what can only be called "rapt" interest. In many areas direct sales of recorded media seem to be in a slump, leading many people to worry about the future of the music business and, in the case of Gene Simmons of Kiss, to even declare that the music industry is "dead", and that it is all the fault of the fans.

So, imagine my "surprise?" when I started looking through the last weeks sales totals for acts such as Lil' Wayne and Coldplay. Last week Lil' Wayne broke a staggering One Million units, and after only six days on the US charts, Coldplay has already broke 720,000. The impressive part, for me anyway, is that both of these albums had been available for complete download prior to release, and both had been heavily pirated prior to release, yet both are selling phenomenally well in conventional (legal) channels.

Is this just a fluke? I don't know, but it does seem to me that by embracing the fact that their fans want access to as much of their material as they can get ahold of, and putting in the extra effort to provide it, they are still able to monetize the support of their fans.

It makes me think that the more you include your fans in the process, the more you make them part of the process, the more they emotionally invest in you. Emotional investment usually leads to financial investment, and all of a sudden you have found a way to innovate your marketing plan.

It really is an interesting time in the music industry.