Monday, March 9, 2009

Ah, the 360 to save the day.

So the Majors have a backup plan, good for them. If I'm getting this right, the plan is to wait until all of their acts are contracted under 360 deals and then they will help force the demise of the CD and fully embrace a free file share market, making all of their revenue.........................whatever.

It's plain and simple. For the time being, it's more lucrative for the Majors to sue the innovators than it is to be the innovators. When it gets to the point where it's more lucrative for them to embrace the innovation, then that's what they plan to do. It's business, they go where the money is.

So, what does all this have to do with us Indies? Probably not much. I mean, we're all free. We have the ability to build our own plan, to embrace whatever technology we choose. We can build an entire following in Second Life if we want. We can tour relentlessly, or we can couple with other media. The fact is that true freedom means that no one can change your mind. So, as long as you have a vision and pursue it to it's fullest, you'll be as much of a success as you want to be.

http://www.techcrunch.com/2009/03/08/big-music-will-surrender-but-not-until-at-least-2011/

Later,

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