Hey Heroes!
The Web 2.0 world is in full swing now. Even the most die hard traditionalist CEOs and purist Hipster bands are realizing the power of YouTube. What was once a burgeoning but isolated means of standing out has now been flooded with crap from every glory seeker with a camcorder looking to be the next viral video success story.
Where does that leave those of us who see the opportunity that video and audio products can afford us? How do we get our stuff noticed in the vast sea of mediocrity?
One way that comes up for us, time and again, is quality. Look at it this way. Every single person on the web is using low quality video products. Sure, there's a lot to the argument that timeliness is more important than quality and I do agree with that to a point, however we all have projects that are not hinged on taking advantage of today's news stories. I mean, come on. The video for our new song, the live performance video from last week's gig, the trailer for our new album or book or art exhibit, or whatever. Think how putting in the extra effort in can make the difference between catching the eye or being skimmed right over like the rest of the Internet video chum.
The same can be said for our recordings, bands! What sets your album apart from the rest of the late night discount recording sessions with the local caffeine zombie of an engineer? What does sounding average cost you? What does looking average cost you? The best written song in the world still struggles to be noticed in a bad recording.
A little quality goes a long way and skimping always shows.
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