Seriously, change is going to happen, whether we like it or not. Musical styles, hair styles, fashions, car designs, technologies, attitudes, climates, and the weather, just to name a few things. Nothing stays the same. Even our bodies are a study in change. Old cells die off, new ones are formed. From moment to moment we're not the same beings. So, why is it that we resist change? Why are we scared of it? What attaches us to a certain moment in time? Are we scared that it will never be as good, or even better than it is right now?
As musicians, we can set ourselves into a style, but that style is going to go out of popularity. Sure, it might eventually come back, but what do we do in the meantime? I mean, you have legacy acts like the Stones, or AC/DC that ride waves of popularity, but can that really sustain an up and coming act these days? What is the aversion to growing as artists? Seriously, I don't understand it? Is it really "selling out" to ensure that you prolong your career? I think I'm okay with being a sell out then.
Purism and Elitism have caused a very real level of stagnation in the music industry. Futuristic Glam Rock bands won't be caught dead using modern equipment to make their music. The same goes for the small scene rock bands that still think you have to sport the "look" of long hair and stained denim. My favorite though, as a sound engineer, are the people who have to have that Analog sound, so bad that they're willing to live with a substandard and dated recording to be "cool". Not that I really have a problem with old equipment and technology being used, but at least do something new with it.
The same is true for the business side of our industry. We're still stuck in the mindset that the only way to build our career is the old "tour till you drop" tactic. While live performance is still an important part of it, there is so much more that can be done to get our names, and sounds, in front of the right people. Why play the game of "this is how it's done", when we can be the innovators of how it CAN be done?
Stagnation is a bad, bad thing. Embrace technology. Embrace change. Quit playing the game and start doing something that hasn't been done before. You might be able to make waves that way.
Wednesday, May 26, 2010
Why the big aversion to change?
Labels:
analog,
business,
change,
elitism,
growth,
Indie Music,
Innovation,
music business,
purism,
stagnation,
technoloy
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